17 Best Shampoos for Naturally White Hair

Discover the best shampoo for naturally white hair, crafted to enhance your silvery strands with vibrant shine and gentle care in a quick, stylish read.
BrandMy RatingPrice
Clairol Professional
Best price-to-performance
9.2/10
Unknown
Best for Toning Brass Tones
9.0/10
Miracle of Aloe
Best for Silver and Gray Hair
8.4/10
Natur Vital
Best for Natural White Hair
8.4/10
L'oreal Paris
8.8/10

Best Shampoo for Naturally White Hair

Discovering the perfect shampoo for naturally white hair can feel like searching for a rare gem in a sea of sameness. With the right formula, you can enhance your hair’s luminous glow and keep those stunning silvery strands shimmering with vitality. Dive into our curated guide to find the ideal beauty elixir for your striking, naturally white locks.

Best price-to-performance: Clairol Professional Shimmer Lights

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Highlights
Brightens white hair
Removes yellow tones
Leaves hair shiny

As the best price-to-performance option, it offers incredible value without sacrificing effectiveness.

This shampoo expertly neutralizes yellowish tones and revives faded highlights, leaving silver and white hair looking bright and vibrant.

Plus, it imparts a lovely shine that makes your hair look healthy and refreshed.

While it has a strong scent and might need multiple washes for best results, the payoff is worth it for those wanting a budget-friendly solution to keep their white hair looking crisp and radiant.

Perfect for maintaining brightness without breaking the bank!

Be sure to also check out the best shampoo for natural redheads for more options! Also, here is the price history so you know exactly when to buy!

Price history for Clairol Professional Shimmer Lights on Amazon

Best for Toning Brass Tones: Matrix So Silver

Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | Vegan
Highlights
Effective at brightening
No dryness or damage
Good for gray hair

As the best for toning brass tones, this vegan purple shampoo truly lives up to its reputation.

It effectively neutralizes yellow and brass highlights, making silver and gray hair look vibrant and luminous.

Plus, it does all that without causing dryness or damage—an essential for maintaining healthy, stunning gray strands.

However, a quick heads up: it might tint already silver hair if left on too long, and it has limited scent options.

Overall, a fantastic choice for those wanting to keep their gray hair bright and beautiful.

Be sure to also check out the best shampoo for curly hair men for more options! Also, here is the price history so you know exactly when to buy!

Price history for Matrix So Silver on Amazon

Best for Silver and Gray Hair: Miracle of Aloe

Softly Silver Shampoo Improved Conditioning formula for Gray Hair, 2 in 1 Purple Restorative Hair Wash for Mature Hair, Adds Luster, Bounce & Body, with Panthenol and 20% Pure UltraAloe
Highlights
Enhances silver tones
Moisturizing with Aloe Vera
Restores shine and shimmer

Softly Silver is designed specifically for gray and silver hair, restoring its natural shimmer without the use of dyes.

It’s packed with pure UltraAloe and Panthenol, offering deep moisture and a brightening boost that leaves hair feeling soft and looking radiant.

Plus, the gentle floral scent is a sweet finishing touch.

While it may leave hair a tad dry and is best suited for pure gray shades, the restorative shine makes it a top choice for maintaining that stunning silvery look.

Be sure to also check out the best shampoo for burgundy hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Miracle of Aloe on Amazon

Best for Natural White Hair: Natur Vital

Henna Shampoo for White and Gray Hair - CERTIFIED ORGANIC- 10.1 fl oz/300 ml
Highlights
Neutralizes yellow tones
Adds silvery hue
Enhances luminosity

This organic henna shampoo truly works its magic by neutralizing those pesky yellow tones that can creep into white and gray hair.

It imparts a gorgeous silvery hue that lasts for several washes, making hair look naturally bright and luminous.

Plus, the nourishing blend of blueberry extract and Pro-vitamin B5 adds a touch of hydration, helping to keep hair smooth and shiny.

Keep in mind, a little caution with eye contact and shower stains is wise, but overall, this shampoo offers a beautiful and natural enhancement for your silver strands.

Be sure to also check out the best shampoo for gray hair sulfate-free for more options! Also, here is the price history so you know exactly when to buy!

Price history for Natur Vital on Amazon

L'Oreal Paris EverPure Brightening Shampoo

L'Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz
Highlights
Brightens and revitalizes hair
Silky, nourished feel
Vegan, sulfate-free formula

The Silver Care Shampoo for Gray and Silver Hair truly lives up to its promise of brightening and revitalizing your hair.

Its vegan, sulfate-free formula gently nourishes without stripping, leaving your strands feeling silky, strong, and full of volume.

We love how it enhances the natural shine, making gray and silver tones pop effortlessly.

Just a heads-up—results might take some consistent use to really shine through, and the scent options are a bit limited.

Overall, a great choice for maintaining a healthy, vibrant look at home.

Be sure to also check out the best shampoo for weave hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for L'Oreal Paris EverPure Brightening Shampoo on Amazon

L'Oreal Paris EverPure Silver

L'Oreal Paris EverPure Silver Care Sulfate Free Shampoo and Conditioner Set, Nourishing Vegan Formula with Peptides for Brightening Gray Hair, 1 Kit
Highlights
Brightens silver hair
Nourishing, silky feel
Vegan, sulfate-free formula

L'Oreal's Silver Care Shampoo and Conditioner truly brighten and revitalize gray and silver hair, leaving it silky, nourished, and full of vibration.

The sulfate-free, vegan formula means you can care for your hair without worrying about damaging ingredients—plus, it’s powered by science to keep your hue looking vibrant.

Just a heads-up: it requires careful rinsing to prevent residue, and overuse might slightly alter your hair color.

Overall, a fantastic option for those wanting healthy, luminous silver hair at home.

Be sure to also check out the best shampoo for frizzy grey hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for L'Oreal Paris EverPure Silver on Amazon

RUSK Deepshine PlatinumX Shampoo Shampoo for Naturally White Hair

RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz.
Highlights
Effective at brightening
Pleasant scent
Gentle and daily-usable

It effectively brightens your natural white hair, giving it a lively, refreshed look without any harsh chemicals.

Plus, the scent is pleasantly subtle, making it a joy to use daily.

Its gentle formulation ensures that your scalp won’t feel stripped or irritated.

However, since long-term results are still a bit uncertain and the product details are limited, we recommend using it as part of a consistent routine.

Overall, if you want an easy, pleasant way to enhance your white hair’s natural glow, this might just become your new go-to.

Be sure to also check out the best shampoo for strawberry blonde hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for RUSK Deepshine PlatinumX Shampoo on Amazon

Redken

Redken Volume Injection Shampoo | Hair Volumizer For Fine Hair | Volumizing Shampoo Adds Lift & Body | Paraben Free
Highlights
Effective cleansing
Adds natural volume
Pleasant scent

L'Oreal Professionnel's hair care adds natural volume while delivering a thorough cleanse that leaves your hair feeling fresh and lively.

The pleasant scent makes every wash a treat, and the effective cleansing helps keep your hair looking bright and healthy.

However, it’s worth noting that if you have color-treated hair, it might strip some of the dye, so a color-safe variation could be better.

Overall, it’s a solid choice for those with naturally white hair seeking that voluminous, clean look without the heaviness.

Be sure to also check out the best shampoo for gray hair not purple for more options! Also, here is the price history so you know exactly when to buy!

Price history for Redken on Amazon

Hair Biology

Hair Biology Biotin-Infused Purple Shampoo and Conditioner Set for Grey Hair, Anti-Brassiness, Moisturizing, Color-Safe, Silver & Glowing, Corrects Yellow Tones, 12.8 Fl Oz Each, 2 Pack
Highlights
Removes dulling residue
Fights yellowing/brassiness
Infused with biotin

The Shine On Silver Shampoo effectively cleanses away dulling residue, allowing your natural silver tones to truly shine.

Its purple formula is a brilliant choice for fighting yellowing and brassiness, keeping your grey hair looking vibrant and healthy.

Plus, it's infused with biotin, which supports hair strength and vitality.

The accompanying conditioner nourishes without weighing hair down, leaving it softer and more manageable.

While it might be on the pricier side and has limited reviews, its performance makes it a top contender for anyone wanting bright, cool-toned grey hair without dryness or fuss.

Be sure to also check out the best shampoo for black male hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Hair Biology on Amazon

Just Nutritive Shampoo for Naturally White Hair

Just Nutritive Gray Hair Shampoo | Gray Hair Treatment | Just Natural Hair Care | Natural Shampoo 16 Oz
Highlights
Prevents yellowing
Brightens and adds shine
Gentle, no irritation

Our team loves how effectively it banishes yellow tones, leaving hair looking crisp and fresh.

It brightens dull strands without stripping away moisture, thanks to its gentle, natural formula.

Plus, with extracts like clover flower and guava, it strengthens and softens, making hair easier to manage and healthier with every wash.

Best of all, it neutralizes brassy hues without any residue, giving that vibrant, clean look we all crave.

Though it comes at a slightly higher price, the results make it well worth the investment for anyone wanting a bright, healthy mane.

Be sure to also check out the best shampoo for pink hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Just Nutritive on Amazon

Paul Mitchell Platinum Blonde

Paul Mitchell Platinum Blonde Purple Shampoo, Cools Brassiness, Eliminates Warmth, For Color-Treated Hair + Naturally Light Hair Colors
Highlights
Effective brass reduction
Gentle on hair
Color-safe formula

The John Paul Mitchell Systems shampoo is a top contender for maintaining your naturally white hair with its effective brass reduction.

It gently neutralizes yellow tones without stripping away moisture, making it gentle on your hair and color-safe.

While it might take some time to see significant lightening, patience pays off with vibrant, crisp white hair.

Do keep in mind, it could cause some dryness if overused and might stain your shower surfaces if you're not careful.

Nonetheless, this shampoo delivers a professional touch right at home.

Be sure to also check out the best shampoo for botox treated hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Paul Mitchell Platinum Blonde on Amazon

Pantene Silver Expressions

Pantene Silver Expressions, Purple Shampoo and Hair Toner, Pro-V for Grey and Color Treated Hair, Lotus Flowers, 17.9 Fl Oz
Highlights
Neutralizes yellow tones
Brightens silver hair
Paraben and silicone free

It effectively neutralizes yellowish tones and makes your silver and white strands truly radiant.

The purple pigment works wonders in maintaining the cool, bright tone of your hair, especially after those outdoor adventures.

Plus, its paraben-free and silicone-free formula ensures your hair stays healthy and vibrant without harsh chemicals.

The lightly scented lotus flower aroma adds a touch of luxury to your routine.

Just remember to use it regularly and give it a few minutes to work its magic.

Overall, a stellar choice for keeping your white hair luminous and brassy-free!

Be sure to also check out the best shampoo for pregnancy for more options! Also, here is the price history so you know exactly when to buy!

Price history for Pantene Silver Expressions on Amazon

Jhirmack Shampoo for Naturally White Hair

Jhirmack Silver Brightening Purple Shampoo and Conditioner Set for all types of silver, grey, and blonde hair
Highlights
Removes brassy tones
Nourishes and softens
Affordable price

The Jhirmack Silver Brightening Ageless Shampoo is a game-changer for anyone with naturally white or gray hair.

It effectively neutralizes those pesky brassy, yellow tones, leaving your hair looking crisp and radiant.

Plus, enriched with macadamia nut oil and collagen, it nourishes and strengthens coarse strands without weighing them down or leaving residue.

For the best results, we recommend pairing it with the matching conditioner, which adds shine and helps prevent split ends.

Overall, it's an affordable, reliable choice that keeps your silver hair looking luminous and healthy.

Be sure to also check out the best shampoo for sisterlocks for more options! Also, here is the price history so you know exactly when to buy!

Price history for Jhirmack on Amazon

Sminktec Hair Dye Shampoo

Hair Dye Shampoo 3 in 1 for Gray Hair, Herbal Ingredients Natural Shampoo Hair Dye for Women Men (Black)
Highlights
Quick and easy application
Effective gray coverage
3-in-1 multifunctional

Its easy-to-follow application process makes it a favorite for busy mornings.

With just 15 minutes, it effectively covers gray and white hair, giving a more youthful and vibrant look instantly.

The 3-in-1 formula combines dye, shampoo, and conditioner, saving both time and money, making it ideal for a quick beauty boost.

While it might stiffen hair initially and has some issues with glove quality, the natural plant extracts nourish hair without harsh chemicals.

Overall, it’s a fun and functional option for anyone wanting a natural, effortless hair transformation.

Be sure to also check out the best shampoo for weaves for more options! Also, here is the price history so you know exactly when to buy!

Price history for Sminktec Hair Dye Shampoo on Amazon

Matrix Biolage

Biolage Hydra Source Shampoo - Softens & Adds Shine, For Dry Hair, Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid, Vegan & Paraben-Free, Packaging May Vary
Highlights
Hydrates dry hair
Leaves hair smooth
Long-lasting small amount

Matrix's shampoo is a real treat for those with naturally white hair seeking to keep it radiant and healthy.

It hydrates dry strands without weighing them down, leaving your hair silky smooth and full of life.

While it does come with a higher price tag, a little goes a long way, making it a cost-effective choice in the long run.

Note that it’s not designed for quick color fading, so those looking to lighten their hair fast might want to explore other options.

Overall, it’s a reliable and effective shampoo that truly celebrates your natural brilliance.

Be sure to also check out the best shampoo for grey hair to black for more options! Also, here is the price history so you know exactly when to buy!

Price history for Matrix Biolage on Amazon

Bablabear Hair Color Shampoo Shampoo for Naturally White Hair

Black Hair Dye Shampoo for Gray Hair, Semi-Permanent Hair Color Shampoo for Women and Men, Herbal Ingredients, 3 in 1 100% Grey Coverage.Lasts 30 Days/500ml/Natural herbal Ingredients
Highlights
Easy to use
Good gray coverage
No skin staining

The upgraded formula delivers consistent color deposit that keeps your white hair looking vibrant and natural.

Its blend of Argan Oil, Olive Oil, and Turmeric not only helps combat frizz but also leaves hair feeling smoother and more manageable.

Plus, the multi-purpose use means you can darken your beard or touch up your roots easily — all with just a simple application on dry hair.

Though results can vary depending on hair type and the color may not last forever, the ease of use and gentle formula make it a top pick for quick touch-ups.

Be sure to also check out the best shampoo for synthetic wigs for more options! Also, here is the price history so you know exactly when to buy!

Price history for Bablabear Hair Color Shampoo on Amazon

VANIDOX Purple Shampoo

Sulfate Free Purple Shampoo for Grey and Silver Hair, Brass Toning Infused with Purple Pigment, for Women (16 fl oz)
Highlights
Enhances silver tones
Deeply nourishes hair
Neutralizes brassiness

The VANIDOX Purple Shampoo truly delivers on its promise to enhance and maintain silver and grey hues.

The deep nourishing formula, enriched with Sea Buckthorn Oil and Hydrolyzed Keratin, keeps hair soft, shiny, and vibrantly cool without feeling heavy.

While the conditioner may be a tad less soft, the shampoo’s ability to neutralize brassiness and boost brightness makes it a top contender.

Just watch out for the pump mechanism and the light purple tint—it's subtle but might require a gentle touch.

Overall, a stellar choice for cool-toned, radiant grey hair.

Be sure to also check out the best shampoo for sweaty scalp for more options! Also, here is the price history so you know exactly when to buy!

Price history for VANIDOX Purple Shampoo on Amazon

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