17 Must-Try Ash Blonde Toners for Bright, Cool Hair

Discover the best ash blonde toner to achieve cool, icy hair perfection. Quick, expert picks for vibrant, lasting results in a flash.
BrandMy RatingPrice
Unknown
Top Affordable Choice
9.2/10
L'oreal Paris
Best for Brassy Blonde Tones
7.8/10
Clairol
Best for Highlighted Hair
7.6/10
L'oreal Paris
Best for Brassy Blonde Tones
7.8/10
L'oreal Paris
8.2/10

Best Ash Blonde Toner

Looking to cool down warm highlights and achieve that perfect, icy ash blonde? Our curated guide to the best ash blonde toners reveals top picks that will effortlessly transform your hair into a shimmering palette of silvery sophistication. Get ready to debrass and dip into a sea of icy elegance with formulas designed for quick, stunning results.

Top Affordable Choice: Color Charm

Color Charm Charm Hair Toner
Highlights
Effective neutralization
Easy for beginners
Creates beautiful blonde

As the Top Affordable Choice, this toner delivers excellent value without compromising on quality.

It effectively neutralizes brassy tones, leaving behind a beautiful, cool blonde that looks salon-finished.

It’s particularly easy for beginners to use, making it a go-to for those just starting their Blonde journey.

However, keep in mind that it does fade faster than some high-end options and might cause orange roots if not applied carefully.

Also, since it washes out quickly, frequent touch-ups are necessary.

Overall, it’s a reliable, budget-friendly option that gets the job done with style.

Be sure to also check out the best blue toner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Color Charm on Amazon

Best for Brassy Blonde Tones: L'Oreal Paris Feria

L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
Highlights
Eliminates brass quickly
Long-lasting, up to 3 weeks
Adds cool, shimmering tones

As the best for brassy blonde tones, this toner truly lives up to its reputation.

Its high-speed technology delivers a cool, ash-toned look in as little as 5 minutes, saving you precious time.

Plus, the ammonia-free formula ensures a gentle yet effective fix, reducing orange and yellow hues while adding shimmering cool tones.

The built-in conditioning polymers leave your hair softer, smoother, and shinier after each use.

Best of all, it lasts up to 3 weeks, making it perfect for maintaining that perfect blonde between salon visits.

Just a heads up—application can be a bit tricky, and the scent is strong, but the results speak for themselves.

Be sure to also check out the best ash blonde hair dye for grey hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for L'Oreal Paris Feria on Amazon

Best for Highlighted Hair: Clairol

Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye, Luminous Pearl Hair Color, Pack of 1
Highlights
Reduces brassy tones
High-gloss shine
Neutralizes warm hues

Designed specifically for highlighted, bleached, and light blondes, it effectively neutralizes unwanted warm tones while imparting a luminous, high-gloss finish.

The crystal finish treatment leaves your hair feeling smooth and looking shiny, making it perfect for those with color-treated locks.

Plus, with 0% ammonia, you can enjoy soft hues without harsh chemicals.

However, keep in mind that results can vary—some users might notice the effect fading faster or slight darkening.

Overall, a solid pick for maintaining a bright, polished blonde with a radiant shine.

Be sure to also check out the best loc conditioner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Clairol on Amazon

L'Oreal Paris Le Color Gloss

L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss, Neutralizes Brass, Conditions & Boosts Shine, Smoky Bronde, 4 Ounce
Highlights
Easy in-shower application
Deep conditioning benefits
Neutralizes brass tones

… This luminous gloss not only effectively neutralizes those pesky brass tones but also leaves hair feeling deeply conditioned and shiny.

Its voluminous in-shower application makes life so much easier—no mixing, no gloves, and a quick 15-minute sit.

Plus, it’s vegan and free of harsh chemicals, making it gentle on your hair and the environment.

The subtle tint gives fresh, cool tones that boost your blonde's vibrancy without overly darkening.

Keep in mind, results last about 10 days, so a weekly touch-up keeps your blonde looking salon-fresh.

Be sure to also check out the best weave conditioner for more options! Also, here is the price history so you know exactly when to buy!

Price history for L'Oreal Paris Le Color Gloss on Amazon

Naissant Silver Ash Blonde Mask

naissant Silver Ash Blonde Hair Blue Toning Mask | Eliminates Brassiness | Neutralizes Yellow & Orange Tones | Paraben, Ammonia & Sulfate Free | Pro-Vitamin B5, Olive Oil & Honey (Azul Plata) 10.1 Fl
Highlights
Eliminates brassiness effectively
Long-lasting color preservation
Nourishing, nutrient-rich formula

Naissant's Blue Mask is a game-changer for anyone tired of brassy tones ruining their cool blonde look.

The ultra-concentrated pigments quickly neutralize yellows and oranges, leaving your hair with a fresh, vibrant feel.

Plus, its nutrient-rich formula hydrates and repairs, adding shine and flexibility to dull strands.

While it doesn’t offer permanent color, its long-lasting hue keeps your hair looking salon-finished longer between dyes.

Keep in mind, it’s a bit pricier if you're only using it temporarily, but the results and nourishment make it a worthwhile investment for ultimate blonde maintenance.

Be sure to also check out the best smelling conditioner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Naissant Silver Ash Blonde Mask on Amazon

Wella Colorcharm Ash Blonde Toner

COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz
Highlights
Effective at neutralizing brassy tones
Easy DIY application
Good color results

Wella's Ash Blonde Toner is a game-changer for anyone seeking that cool, icy blonde finish.

It effectively neutralizes those pesky brassy and warm tones, leaving you with a sleek, polished look.

We love how easy it is to apply—perfect for DIY projects—and it delivers consistently good results.

Just keep in mind, you'll need to mix it with a developer, and over-application can lead to a purple hue, so always follow the instructions.

Plus, a lingering scent might be a minor downside for some, but overall, it’s a trusted choice for bright, ash-blonde tones!

Be sure to also check out the best styling powder for more options! Also, here is the price history so you know exactly when to buy!

Price history for Wella Colorcharm on Amazon

Colorcharm Permanent Crème Hair Toner

COLORCHARM Permanent Crème Hair Toner Free of Animal-Derived Ingredients, Parabens Free & Gluten Free 2 oz
Highlights
Effective for brassy tones
Quick processing time
Salon-quality results

… The Wella T18 Lightest Ash Blonde Toner truly delivers salon-quality results with a very effective approach to neutralizing brassy tones.

The quick processing time makes it a favorite for those in a hurry, and its ability to cool down warm shades is spot-on.

That said, it’s best suited for light blondes—you’ll need a specific developer, and uneven tones or purple hues can occasionally appear if not applied carefully.

Overall, a reliable choice for achieving a sophisticated, icy ash blonde that stays true to its promises.

Be sure to also check out the best hairline powder for more options! Also, here is the price history so you know exactly when to buy!

Price history for Colorcharm Permanent Crème Hair Toner on Amazon

Wella Color Charm

Color Charm Permanent Liquid Toners
Highlights
Brightens yellow tones
Keeps hair cool-toned
Easy to apply at home

… The Wella toner is a favorite for those wanting to brighten yellow tones and keep their hair looking fresh and cool.

It’s super easy to apply at home, which means you can save time and money.

However, keep in mind that the results aren’t permanent — you might find yourself needing to reapply more frequently.

It also might have a slight tendency to leave pink undertones if not used carefully, and some users prefer mixing it for a more customized tone.

Overall, a solid choice for quick touch-ups!

Be sure to also check out the best airflow styler for more options! Also, here is the price history so you know exactly when to buy!

Price history for Wella Color Charm on Amazon

Clairol Professional Ash Blonde Toner

Clairol Professional Shimmer Lights Violet Toning Mask for Neutralizing Brassy Tones with Refreshing Blonde Hair Results
Highlights
Effective for yellowing
Leaves hair glossy
Long-lasting results

The Clairol Professional Ash Blonde Toner does an excellent job at combating stubborn yellow tones, leaving your hair looking sleek and radiant.

Its glossy finish gives that freshly-toned feel, plus the long-lasting results mean fewer touch-ups.

While it's a great choice for lighter blondes, darker shades might find it less effective and may require more frequent applications.

Keep an eye out for the purple tint if overused, but overall, it’s a reliable, professional-grade option that delivers on its promises with a stellar rating of 4.4 stars.

Be sure to also check out the best conditioner for wigs for more options! Also, here is the price history so you know exactly when to buy!

Price history for Clairol Professional on Amazon

Wella Color Charm

WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde
Highlights
Trusted Hair Brand
Quick and Easy Application
Accurate Color Swatches

Wella's Color Charm is a trusted name in hair care, delivering consistent results with its quick and easy application.

The shade swatches are remarkably accurate, helping you achieve that perfect ash blonde tone without guesswork.

Plus, its compact size makes it super convenient for at-home use.

However, some users might find application a tad tricky at first, and since it has limited reviews, it’s wise to do a patch test before diving in.

Overall, a reliable choice for those seeking a vibrant, cool-toned blonde.

Be sure to also check out the best conditioners for swimmers for more options! Also, here is the price history so you know exactly when to buy!

Price history for Wella Color Charm on Amazon

Bellisso

Purple Hair Mask - Deep Conditioner and Toner for Blonde, Brassy Hair - Hydrating Repair and After Bleach Treatment for Damaged and Dry Hair - Moisture Conditioning for Bleached Women and Men
Highlights
Balances brassy tones
Adds shine and softness
Sulfate free

Bellisso’s Purple Toner Mask really balances brassy tones, giving our bleached and gray hair a more natural, Hollywood-ready glow without the usual brassiness.

The botanical extracts like chamomile and aloe vera soothe our scalps, while argan and jojoba oils boost shine and softness—perfect for that silky, smooth feel.

Plus, it’s sulfate-free and cruelty-free, aligning with our eco-conscious values.

Just a heads-up, it can stain skin and has a strong odor, so use gloves and rinse thoroughly.

Overall, an exceptional choice for all hair types needing a cool, vibrant blonde finish.

Be sure to also check out the best alkaline perm solution for more options! Also, here is the price history so you know exactly when to buy!

Price history for Bellisso on Amazon

Clairol Beautiful Collection Ash Blonde Toner

Clairol Professional Beautiful Collection Semi-Permanent Hair Color with Zero Damage for All Hair Textures | Packaging May Vary
Highlights
Healthy, shiny hair
No damage to hair
Long-lasting gray coverage

The Clairol Professional Ash Blonde Toner delivers beautiful, cool-toned results with a glossy finish that leaves hair looking vibrant and healthy.

It’s great at maintaining long-lasting gray coverage, which is perfect for those looking for a reliable toning solution.

While the watery consistency can make application a bit tricky—requiring patience and possibly multiple bottles—the results are worth it.

Plus, it won't damage your hair, ensuring you get a safe, shiny finish every time.

Overall, a strong choice for achieving cool, stunning ash blonde tones.

Be sure to also check out the best blonde dye for grey hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Clairol Beautiful Collection on Amazon

Fanola No Yellow

Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)
Highlights
Effective yellow removal
Neutralizes brassiness
High-quality Italian brand

Fanola's anti-yellow purple shampoo is exceptional at banishing unwanted brass and yellow tones, leaving your blonde hair brilliantly fresh and cool-toned.

The violet pigments work instantly to neutralize those pesky warm hues, while the antioxidant-rich grape extract and silk proteins add a nourishing touch, helping to keep your hair healthy and shiny.

It’s suitable for all blonde shades, including bleached and gray hair, making it versatile and foolproof.

Just remember to wear gloves during application to avoid staining your hands, and you'll achieve salon-worthy results at home — quick, easy, and effective!

Be sure to also check out the best blonde hair dye for men for more options! Also, here is the price history so you know exactly when to buy!

Price history for Fanola No Yellow on Amazon

Wella Colorcharm

COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T11 Lightest Beige Blonde| 1.4 Fl Oz
Highlights
Great for natural ash tones
Works well with bleaching
Achieves natural-looking results

Wella's Ash Blonde Toner is a solid choice for achieving natural, cool ash tones.

It pairs perfectly with a good bleach job, helping to counteract unwanted brassiness and leave your hair looking refreshed and vibrant.

With a ratings of 4.6 stars from hundreds of reviews, it shows consistent user satisfaction.

While shade accuracy can sometimes vary and it requires proper bleaching to shine, this toner consistently delivers smooth, natural-looking results when used correctly.

Overall, a reliable option for those seeking that perfect ash blonde finish.

Be sure to also check out the best silver toner for bleached hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Wella Colorcharm on Amazon

Colorcharm Demi Ash Blonde Toner

COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz
Highlights
Effective toning results
Affordable alternative
Easy to use

Wella Professionals' Ash Blonde Toner delivers effective and affordable toning results, making it a solid choice for those wanting a cool, icy hue.

It's super easy to use, perfect for quick touch-ups or regular upkeep.

While its grey coverage is somewhat limited, it still provides a noticeable transformation with a fresh, natural-looking finish.

Keep in mind, results may fade over time, but for the price, it's hard to beat.

Overall, if you're after a straightforward, budget-friendly toner with good performance, this product is definitely worth considering for your hair care routine.

Be sure to also check out the best conditioner for white hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Colorcharm Demi on Amazon

Zotos Professional AGE Beautiful

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring
Highlights
Easy to use
Natural-looking results
Strong coverage

Zotos Professional's Ash Blonde Toner is a fantastic choice for achieving that cool, icy hue without fuss.

Its natural-looking results are perfect for those who want a subtle, refined finish, and it’s super easy to apply — even for beginners.

Keep in mind, for the best outcome, you might need a couple of treatments to deepen the tone.

While the color can fade faster than some competitors, its strong coverage and the fact that it’s created in the USA make it a reliable option.

Overall, a solid pick for a quick refresh!

Be sure to also check out the best shampoo coconut for more options! Also, here is the price history so you know exactly when to buy!

Price history for Zotos Professional AGE Beautiful on Amazon

Milk Shake

milk_shake Icy Blond Conditioner - Black Pigment Silver Conditioner for Very Light Blond and Platinum Hair
Highlights
Effective toning for yellow
Great smell and hydration
Curly girl friendly

milk_shake's ash blonde toner effectively neutralizes unwanted yellow tones, leaving your hair with a beautiful, cool finish.

The pleasant scent and hydrating properties make your coloring routine enjoyable, especially if you're into curly girl-friendly formulas.

However, a word to the wise—some users find the fragrance less appealing, and there's a bit of a promise risk with over-toning if left on too long.

Overall, with a solid 4.4-star rating from customers, it’s a reliable choice for achieving that perfect ash blonde without sacrificing moisture or fragrance.

Be sure to also check out the best coconut conditioner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Milk Shake on Amazon

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