15 Non Toxic Purple Shampoos for Bright, Safe Hair

Discover the best non toxic purple shampoo to brighten your hair safely. Find top picks for vibrant, healthy results in a flash.
BrandMy RatingPrice
Unknown
Superior Budget Option
9.0/10
Fanola
Best for Color-Treated Hair
9.0/10
Fanola
Best for Color-Treated Hair
9.0/10
Unknown
Best for Long-Lasting Shine
9.0/10
Innersense
8.6/10

Best Non Toxic Purple Shampoo

Discover the secret to shimmering, vibrant hair without the worry of harmful chemicals—welcome to the world of non-toxic purple shampoos. Crafted for those who crave bold, beautiful color without sacrificing safety, this guide unveils the top picks that deliver powerful Yet gentle results, all in a sleek, concise package.

Superior Budget Option: Joico Purple Shampoo

Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
Highlights
Great for silver hair
Foams well and cleans
No residue or dye transfer

Joico's Purple Shampoo stands out as our "Superior Budget Option" thanks to its impressive value and effectiveness.

It foams up nicely, delivering a thorough clean without any annoying residue or dye transfer — perfect for maintaining those cool silver tones.

While it doesn't have a strong scent, its high volume and proven brass-neutralizing power make it a reliable daily pick.

Overall, it offers shine and clarity at a price point that won’t break the bank, making it a versatile choice for those looking for great results on a budget.

Be sure to also check out the best purple shampoo bar for more options! Also, here is the price history so you know exactly when to buy!

Price history for Joico Purple Shampoo on Amazon

Best for Color-Treated Hair: Fanola No Yellow

Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (33.8 Fl oz)
Highlights
Neutralizes yellow tones
Enhances shine & softness
Salon-quality results

Fanola No Yellow stands out as the best for color-treated hair thanks to its powerful violet pigment that quickly neutralizes brassy tones.

It’s like a magic eraser for yellow hues in bleached or blonde hair, leaving your locks looking fresh and cool without the unwanted warmth.

Plus, it boosts shine and softness, giving your hair that healthy, luminous glow.

While it’s slightly less moisturizing and can stain hands if not careful, those minor quirks are a small price for salon-quality results at home.

Perfect for maintaining vibrant blondes effortlessly.

Be sure to also check out the best native shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for Fanola No Yellow on Amazon

Best for Long-Lasting Shine: Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
Highlights
Brightens silver hair
Effective at removing brass
No purple stain residue

Joico Color Balance Purple Shampoo is our top pick for long-lasting shine.

It’s packed with nourishing oils like rosehip and green tea extract, which work together to boost vibrancy while neutralizing unwanted brass.

Plus, it brightens silver hair beautifully without any purple stain residue—so your locks stay luminous and fresh look after look.

While it doesn't boast a fancy scent or a large bottle, its effectiveness compensates.

If you're after a shine-boosting, brass-fighting purple shampoo that leaves hair gleaming, this one is a fantastic choice!

Be sure to also check out the best mielle shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for Joico Color Balance Purple Shampoo on Amazon

Innersense

INNERSENSE Organic Beauty - Natural Bright Balance Purple Toning Hairbath | Non-Toxic, Cruelty-Free Haircare (10 fl oz | 295 ml)
Highlights
Neutralizes Brass Effectively
Naturally Derived Ingredients
Suitable for All Hair Types

This Violet Toning Shampoo from INNERSENSE expertly neutralizes brass with nature's finest ingredients, like apple and rice extracts, while adding a dose of moisture to keep your hair looking vibrant and healthy.

The Monoi Oil offers a gentle shield against colour fade, making it perfect for blondes and grays.

Plus, since it's silicone-free and made with organic, sustainably sourced ingredients, you can feel good about what you're putting on your hair.

While the scent might be a bit chemical-like and the price higher, its effectiveness and clean formula make it a worthwhile choice for those seeking a non-toxic, effective purple shampoo.

Be sure to also check out the best portable shampoo bowl for more options! Also, here is the price history so you know exactly when to buy!

Price history for Innersense on Amazon

Aluram

ALURAM Coconut Water Purple Shampoo for Women, Boosts Brightness, Banishes Brass, for All Hair Types
Highlights
Brightens white hair
No red dye
Leaves hair soft

The ALURAM Purple Shampoo effectively brightens white and gray hair without the use of red dye, which keeps the cooler tones pure and vibrant.

It leaves your hair feeling incredibly soft, thanks to its nourishing formula.

While it’s not fully low-tox, it’s a safer choice compared to conventional options.

Keep in mind, results take a bit of patience, but the noticeable brightness makes the wait worthwhile.

And with a rating of 4.5 stars from nearly a thousand reviews, it’s clear that many users are happy with its performance.

Be sure to also check out the best old spice shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for Aluram on Amazon

Kitsch Purple Shampoo Bar Non Toxic Purple Shampoo

Kitsch Toning Purple Shampoo Bar for Blonde Hair with Biotin for Strengthening Hair & Neutralizing Brassy Tones | Vegan Solid Shampoo Bar for Hair Shine | Zero Waste, 3.2 oz
Highlights
Brightens and Neutralizes Brass
Strengthens and Softens Hair
Eco-Friendly and Zero Waste

The Kitsch Shampoo Bar effectively neutralizes yellow and brassy tones, leaving your hair looking brighter and healthier.

Its biotin-infused formula adds a lovely shine and reinforces strands, making hair feel smoother and more vibrant after just one wash.

Plus, it’s a fantastic eco-friendly choice—completely plastic-free, vegan, and cruelty-free.

The subtle scent is a bonus, though it’s worth noting that some users might find the results less visible over time.

Overall, this solid shampoo bar is a clever, natural way to upgrade your hair routine without harming the planet.

Be sure to also check out the best glycolic acid shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for Kitsch Purple Shampoo Bar on Amazon

PURA D'OR Purple Set

PURA D'OR Purple Shampoo & Conditioner (16oz x 2) ColorHarmony Biotin Set For Bleached, Blonde, Silver & Color Treated Hair - Keratin, Bamboo Fiber, No Sulfates - Men & Women
Highlights
Enhances grey shine
Gentle for hair
Good for healthy hair

Vital's International Group offers a purple shampoo that's gentle yet effective, really boosting grey and silver tones with a natural shine.

It’s ideal if you're after a healthy, vibrant look without harsh chemicals.

While some users might find the smell a bit unpleasant, and it requires mixing for optimal results, the benefits outweigh these minor quirks.

Plus, it’s made in the USA, ensuring quality.

Just a heads-up—overuse might lead to some color buildup, so less is more.

Overall, a solid choice for those seeking a non-toxic, hair-friendly purple shampoo.

Be sure to also check out the best carbonic acid shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for PURA D'OR Purple Set on Amazon

No Nothing

Four Reasons No Nothing Sensitive No Yellow Shampoo - Unscented Silver Shampoo for Blonde Hair | 100% Vegan | 300 ml
Highlights
Eliminates yellow tones
Gentle and non-drying
Fragrance-free and vegan

This violet shampoo is a game-changer for anyone struggling with brassy undertones in bleached, blonde, or silver hair.

Its powerful pigment quickly neutralizes unwanted yellow hues, leaving your hair looking fresh, bright, and beautifully platinum.

Plus, it’s gentle and won’t strip or dry out your strands, making it suitable for regular use.

We love that it’s fragrance-free and vegan — a healthier choice that’s good for you and the environment.

Just keep in mind, a quick purple stain on your hands might happen, but it washes off easily.

Be sure to also check out the best purple shampoo for brown hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for No Nothing on Amazon

Bondbar Non Toxic Purple Shampoo

Purple Brightening Shampoo for Blonde, Lightened & Gray Hair, Neutralizes Brassiness, Repairs, Protects, Hydrates, Vegan, CrueltyFree, 8 Fl. Oz
Highlights
Brightens blonde hair
Moisturizes and strengthens
No staining or drying

Sally Beauty's Pro-quality Purple Shampoo truly lives up to its promise.

It effectively neutralizes brassiness in one wash while providing essential hydration and strength, thanks to its deep bond-repair formula.

Plus, it’s free from harsh chemicals like SLS, parabens, and phthalates, making it a safe choice for color-treated hair.

While the bottle is a bit small and the price point is on the higher side, the results—brighter, more vibrant blonde hair without dryness—make it worth it.

It's a solid pick for those wanting salon-quality results at home.

Be sure to also check out the best purple shampoo for curly hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Bondbar on Amazon

Amika Shampoo

amika bust your brass cool blonde strength repair shampoo
Highlights
Effective at toning brassiness
Smells great
Leaves hair soft

The purple hue is just right—it effectively neutralizes brassy tones without overdoing it, leaving our hair looking fresh and vibrant.

Plus, the delicious scent makes every wash a treat.

We noticed our hair felt notably softer afterward, which is a big win.

However, the higher price point might make you think twice, and the longer rinse time could be a little inconvenient on busy mornings.

Also, if used too often, it might lead to some dryness, so moderation is key.

Overall, a solid choice for those prioritizing non-toxic, effective toning.

Be sure to also check out the best no rinse shampoo cap for more options! Also, here is the price history so you know exactly when to buy!

Price history for Amika Shampoo on Amazon

Verb Purple Shampoo

VERB Purple Shampoo - Vegan Toning Shampoo for Blonde, Grey and Silver Hair - Free of Harmful Sulfates and Paraben - Purple Color Corrector to Reduce Yellow Brassy Tones
Highlights
Brightens hair and highlights
Adds shine and volume
Leaves hair soft and clean

VERB's Purple Shampoo is a standout for those who want a brightening boost without complicated routines.

It subtly enhances cool tones and adds a lovely shine, leaving hair feeling soft and refreshed.

Although it might not deliver a drastic transformation, its gentle formula is great for regular use, especially if you prefer a clean, polished look.

The only downside?

It’s on the pricier side, but the quality and USA-made craftsmanship make it worth considering.

If you're after a simple, effective purple shampoo, this one definitely deserves a spot in your routine.

Be sure to also check out the best non toxic hair mousse for more options! Also, here is the price history so you know exactly when to buy!

Price history for Verb Purple Shampoo on Amazon

Matrix So Silver Non Toxic Purple Shampoo

Matrix So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | Vegan
Highlights
Effective at toning
Non-drying formula
Long-lasting for large bottle

Matrix's purple shampoo delivers effective toning without leaving your hair feeling dry or brittle.

The formula is gentle yet powerful, ensuring your blonde stays bright without stripping moisture.

Plus, the long-lasting color payoff makes it a great choice for those wanting a vibrant, cool tone.

Its non-drying formula means you won't sacrifice softness for brightness, which is a huge plus.

While some users notice a slight purple tint, it generally washes out well and provides a noticeable difference.

Overall, a reliable, high-performing option that's worth trying!

Be sure to also check out the best sulfur shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for Matrix So Silver on Amazon

Silver Shine Purple Shampoo

milk_shake Silver Shine Purple Shampoo for Blonde Hair
Highlights
Removes yellow tones quickly
Smells amazing and rich
Maintains blonde vibrancy

This purple shampoo from z.one concept SRL is a game-changer for blondes looking to keep their tones cool and vibrant.

It removes yellow hues rapidly, leaving your hair looking freshly toned and radiant.

The rich, luxurious scent makes every wash a treat, and it really helps maintain blonde vibrancy without dulling.

Just a heads up — because it’s pigmented, it can tint lighter shades if not used correctly, and a double wash might sometimes be necessary due to its light lather.

Overall, a solid pick for quick, effective toning with a delightful scent!

Be sure to also check out the best mange shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for Silver Shine Purple Shampoo on Amazon

Ethique

Ethique Tone It Down - Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free,3.88 oz (Pack of 1)
Highlights
Vibrant color maintenance
Nourishing natural ingredients
Plastic-free packaging

The Tone It Down Solid Hair Shampoo Bar excels at banishing unwanted brassy tones, leaving blonde, silver, or platinum hair looking vibrant and cool-toned.

Its nourishing blend of ethically sourced mica, beetroot powder, and natural oils adds a lovely shine without weighing hair down.

Plus, its eco-friendly, plastic-free packaging makes it a guilt-free beauty upgrade.

While it may require a bit longer to see results and isn’t ideal for daily use, its effectiveness at maintaining color and commitment to sustainability make it a top contender.

A fun, ethical choice for toning your tresses!

Be sure to also check out the best violet shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for Ethique on Amazon

L’Oreal Paris EverPure Sulfate Free Purple Shampoo Non Toxic Purple Shampoo

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Highlights
Neutralizes brassy tones
Hydrating and nourishing
Vegan and sulfate-free

EverPure's Sulfate Free Brass Toning Purple Shampoo effectively neutralizes those annoying brassy yellow and orange undertones, giving your blonde, highlighted, or silver hair a cooler, more polished look.

Its hydrating formula, enriched with Hibiscus and Purple Dye, keeps hair deeply moisturized while nourishing each strand.

Plus, it's vegan and free from sulfates, making it a gentle yet powerful choice for color-treated hair.

Just be cautious not to overuse it, as it can dry out your hair — a quick follow-up with conditioner solves that easily.

A fabulous, color-loving hero!

Be sure to also check out the best strawberry shampoo for more options! Also, here is the price history so you know exactly when to buy!

Price history for L’Oreal Paris EverPure Sulfate Free Purple Shampoo on Amazon

🎯 Popular Posts

Never Miss A Post!

Sign up for free to Hair Care Whisperer and be the first to get notified about updates.

Never Miss A Post! 🎉
Subscribe to our newsletter and get the latest deals and news
  • 01Get discounts on products and memberships
  • 02Get notified about new posts, reviews and updates
subsc