17 Vibrant Purple Hair Toners for Perfectly Cool Tones

Discover the best purple hair toner to revive and brighten your look with vibrant, long-lasting color. Find your perfect shade today.
BrandMy RatingPrice
Fanola
Best Low-Cost Alternative
9.0/10
Unknown
Best for Brassy Tones
9.2/10
Bellisso
Best for Damaged Hair
8.0/10
Unknown
Best for Long-Lasting Color
9.0/10
Unknown
8.8/10

Best Purple Hair Toner

Looking to banish brass and elevate your hair game? Dive into our curated guide to the best purple hair toners, where vibrant hues meet expert picks for a stunning, cool-toned shine. Whether you're freshening up or maintaining that perfect lavender glow, we've got your hair dreams covered in a flash.

Best Low-Cost Alternative: Fanola No Yellow

Fanola No Yellow Purple Shampoo - Color Depositing Toner for Blonde, Silver & Gray Hair - Removes Yellow Tones & Brassiness from Bleached & Highlighted Hair (11.83 Fl oz)
Highlights
Removes yellow tones
Maintains blonde brightness
Infused with antioxidants

Fanola's Anti-Yellow Shampoo is a game-changer for maintaining a cool blonde tone on a budget.

The violet pigments effectively neutralize stubborn yellow and brassiness, leaving your hair shiny, silky, and instantly revitalized.

Infused with antioxidant grape extract and silk protein, it also helps protect your hair from damage and keeps it looking healthy, even after multiple washes.

Best of all, this shampoo delivers professional-quality results at an affordable price point, making it perfect for regular use between salon visits.

Just remember to apply carefully—it's potent!

Overall, it’s a fantastic, cost-effective choice for brightening your blonde locks.

Be sure to also check out the best blue hair toner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Fanola No Yellow on Amazon

Best for Brassy Tones: Olaplex No. 4P

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Highlights
Eliminates yellow tones
Keeps hair bright
Minimal chemical smell

Olaplex No. 4P stands out as the best for brassy tones, thanks to its powerful toning and brightening capabilities.

Designed specifically for blonde and grey hair, it effectively neutralizes unwanted brassiness while giving your locks a refreshed, vibrant look.

The formula is minimal chemical smell, making it a more pleasant experience during use.

Just a heads-up—due to its strong formula, we recommend wearing gloves and being mindful of potential purple hues.

Overall, it’s a top-tier pick for maintaining a bright, beautiful blonde.

Be sure to also check out the best purple hair dye for grey hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Olaplex No. 4P on Amazon

Best for Damaged Hair: Bellisso

Purple Hair Mask - Deep Conditioner and Toner for Blonde, Brassy Hair - Hydrating Repair and After Bleach Treatment for Damaged and Dry Hair - Moisture Conditioning for Bleached Women and Men
Highlights
Balances brassy tones
Contains botanical extracts
Sulfate free

Bellisso’s purple hair mask is a stellar choice for those with damaged or bleached hair looking to neutralize brassy tones while giving their locks a nourishing boost.

This ultra-hydrating mask combines botanical extracts like chamomile, aloe vera, argan oil, and jojoba to promote shine and softness, all while repairing dryness and damage.

Plus, it's sulfate-free and cruelty-free, making it gentle yet effective.

However, a word of caution—its strong odor may be overwhelming, and it has a tendency to stain skin if not rinsed thoroughly.

All in all, a powerful, nourishing option for blondes craving vibrancy and vitality.

Be sure to also check out the best human hair toppers for more options! Also, here is the price history so you know exactly when to buy!

Price history for Bellisso on Amazon

Best for Long-Lasting Color: Redken Blondage

Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | Tones Hair for Cool and Ash Blonde Colors
Highlights
Vibrant purple tint
Quick toning action
Gentle on hair

Naissant Icy Cool Blonde Hair Purple Toning Mask delivers a vibrant purple tint that instantly neutralizes yellow tones, leaving your hair looking icy and fresh.

Its quick toning action means you won't have to wait hours for noticeable results, and it’s surprisingly gentle on hair, which is a huge bonus for those with delicate strands.

However, keep in mind that the color may fade quickly with regular washing, and some users might experience dryness if they don’t follow up with proper hydration.

Frequent use helps maintain that stunning vibe!

Be sure to also check out the best human hair toppers with bangs for more options! Also, here is the price history so you know exactly when to buy!

Price history for Redken Blondage on Amazon

Clairol Professional

Clairol Professional Shimmer Lights Violet Toning Mask for Neutralizing Brassy Tones with Refreshing Blonde Hair Results
Highlights
Highly moisturizing
Brightens hair quickly
Vibrant purple shade

Clairol Professional’s purple toner is a true powerhouse when it comes to brightening and revitalizing blonde or pre-lightened hair.

The formula is highly moisturizing, leaving strands feeling soft and healthy, not dry or brittle.

The vibrant purple hue works quickly to counteract yellow tones and boost shine.

However, it's best suited for lighter hair shades—darker bases might need multiple applications.

Be sure to wear gloves to avoid staining skin and towels.

Overall, a solid choice for those looking to keep their blonde fresh and fabulous!

Be sure to also check out the best blue toner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Clairol Professional on Amazon

Pravana Perfect Blonde

Pravana The Perfect Blonde Purple Toning Masque Treatment | Neutralizes Brassy, Yellow Tones | For Color-Treated Hair | Adds Strength, Shine, Elasticity
Highlights
Effective at removing brass
Gentle, fragrance-free
Long-lasting results

PRAVANA's purple toner effectively neutralizes brass and yellow tones without overwhelming your hair or causing dryness.

Its gentle, fragrance-free formula makes it suitable for sensitive scalps and frequent use, and the long-lasting results mean fewer touch-ups.

That said, its compact size might be a drawback for those with thicker hair, requiring more frequent applications.

Overall, this toner strikes a nice balance between power and gentleness—perfect for anyone looking to maintain cool, icy hues without sacrificing hair health.

A solid choice for semi-permanent toning that truly delivers.

Be sure to also check out the best purple leave in conditioner for more options! Also, here is the price history so you know exactly when to buy!

Price history for Pravana Perfect Blonde on Amazon

Naissant Icy Cool Blonde Mask Purple Hair Toner

Naissant Icy Cool Blonde Hair Purple Toning Mask | Eliminates Brassiness | Neutralizes Yellow & Orange Tones | Paraben,Ammonia & Sulfate Free | Pro-Vitamin B5, Olive Oil & Honey (Cana Silver) 10.1FlOz
Highlights
Effective at eliminating brassiness
Highly nourishing ingredients
Long-lasting color protection

Naissant's Purple Mask truly lives up to its reputation of say goodbye to brassiness with ultra-concentrated pigments that banish unwanted yellow and orange tones.

Beyond its color-correcting powers, it’s packed with nourishing goodies like pro-vitamin B5, olive oil, and honey, which hydrate and repair your strands for healthy, glossy hair.

While it offers long-lasting color protection that keeps your vibrant hue fresh longer, keep in mind that it’s a temporary fix—washes out relatively quickly—and may be a bit on the pricier side for short-term use.

Overall, a powerful, nourishing solution for those wanting bright, brassy-free hair.

Be sure to also check out the best travel hair dryer ionic for more options! Also, here is the price history so you know exactly when to buy!

Price history for Naissant Icy Cool Blonde Mask on Amazon

Colorcharm

COLORCHARM Permanent Crème Hair Toner Free of Animal-Derived Ingredients, Parabens Free & Gluten Free 2 oz
Highlights
Easy to apply
Less harsh on hair
Effective for toning

The Wella Purple Hair Toner is earingly easy to apply, making it a top choice for those who want quick results without a mess.

It's less harsh on hair compared to harsher toners, which is a big plus for maintaining that beautiful, healthy shine.

While the color tends to be less vibrant than some brighter shades, it still effectively neutralizes unwanted brassiness.

Just keep in mind, if you have darker hair, you'll probably need multiple applications to see your ideal tone.

Overall, a solid pick for lightened hair looking for a subtle, cool finish.

Be sure to also check out the best chi hair dryer for more options! Also, here is the price history so you know exactly when to buy!

Price history for Colorcharm on Amazon

Keracolor

Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz
Highlights
Vibrant color results
Easy to use
Long-lasting violet hue

The Keracolor Hair Color Glaze offers a vibrant violet hue that really makes your hair pop, perfect for those wanting an eye-catching, long-lasting color.

It's super easy to apply—just a quick swipe, and you're good to go!

While it might need a few uses to reach peak intensity and can sometimes produce uneven results, the effort is well worth it for the stunning, glossy finish.

The scent has changed since launch, but it doesn't overshadow the product's strengths.

Overall, a solid choice for bold, beautiful purple hair!

Be sure to also check out the best cordless hair straighteners for more options! Also, here is the price history so you know exactly when to buy!

Price history for Keracolor on Amazon

VITAMINS Hair Cosmetics Purple Hair Toner

VITAMINS hair cosmetics Keratin Purple Hair Mask - Violet Blue Protein Deep Conditioner Treatment - Toner for Blonde Platinum Silver Gray Ash or Brown Colored Dry and Damaged Brassy Hair
Highlights
Neutralizes brassiness effectively
Hydrates and softens hair
Restores shine and health

… The *H.

Y.

Vitamins Purple Hair Toner* is a game-changer for those craving icy, vibrant locks without the frequent salon trips.

Its 2-in-1 conditioner and toning mask effectively neutralizes brassiness, leaving behind soft, shiny hair.

We love how it provides intense pigment—be careful though, it might give your hair a stunning purple hue if left on too long!

Plus, with hydrating ingredients like argan and jojoba oil, it restores health while keeping hair moisturized.

Perfect for maintaining your cool-toned balayage or blonde shades between visits.

Be sure to also check out the best korean hair dye for more options! Also, here is the price history so you know exactly when to buy!

Price history for VITAMINS Hair Cosmetics on Amazon

Clairol Professional Shimmer Lights

Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Highlights
Brightens blonde and silver
Reduces brassiness effectively
Leaves hair shiny

This color-enhancing shampoo is a game-changer for blonde, highlighted, and silver hair.

It brightens and refreshes faded tones, giving hair a vibrant, ash-toned shine that looks healthy and luminous.

We love how it removes those dull yellow hues, leaving your silver locks crystal clear and shiny without any residue.

While it does have a strong smell and might be a tad drying for some hair types, its small yet potent size makes it perfect for routine use.

Overall, it’s a reliable pick for maintaining fresh, bright hair between salon visits.

Be sure to also check out the best beard hair dryer for more options! Also, here is the price history so you know exactly when to buy!

Price history for Clairol Professional Shimmer Lights on Amazon

Sunatoria Purple Hair Mask

Sunatoria New Keratin Purple Hair Mask- Blonde Hair Purple Toner - Repair & Nourishment Treatment For Bleached, Brassy Hair - Blue Hair Mask, No Yellow Tones - Deep Conditioner For Color Treated Locks
Highlights
Neutralizes yellow tones
Deep conditioning benefits
Gentle, no staining

The Sunatoria Keratin Purple & Blue Hair Mask does an exceptional job neutralizing those stubborn yellow and brassy tones, leaving your blonde or silver locks looking fresh and vibrant.

Its unique keratin formula not only revitalizes dryness and brittleness but also boosts shine and elasticity, giving dull hair a noticeable boost.

Plus, it’s gentle, sulfate-free, and free of parabens, making it suitable for frequent use without damage.

While it might not soften hair as much as a traditional conditioner, its deep conditioning and tone-correcting powers make it a stellar choice for maintaining a cool, flawless hue.

Be sure to also check out the best chebe hair butter for more options! Also, here is the price history so you know exactly when to buy!

Price history for Sunatoria Purple Hair Mask on Amazon

L'Oreal Paris Le Color Gloss Purple Hair Toner

L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss, Neutralizes Brass, Conditions & Boosts Shine, Silver, 4 Ounce
Highlights
Easy to apply
Deep conditioning boost
Neutralizes brass

The Toning Hair Gloss for Grey Hair delivers a fantastic boost of shine while neutralizing unwanted brass tones effortlessly.

Its one-step, in-shower application makes hair touch-ups quick and mess-free—no gloves, no fuss, just pure convenience.

Plus, the coconut oil-infused formula deeply conditions while nourishing your hair, leaving it feeling soft and healthy.

However, be mindful that it can darken blonde shades and won't last forever, typically around 10 days.

Still, for a vibrant, healthy-looking hue and a boost of shine, this gloss is a great pick.

Be sure to also check out the best solano hair dryer for more options! Also, here is the price history so you know exactly when to buy!

Price history for L'Oreal Paris Le Color Gloss on Amazon

OGX

OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz
Highlights
Customizable toning strength
Works with any product
Long-lasting results

The De-Brass Your Hair drops are supremely versatile, blending seamlessly into any shampoo, conditioner, or styling cream.

They DIY your perfect blonde without a salon appointment—simply add a few drops for the desired toning effect.

The formula is highly pigmented yet gentle enough to use 1-2 times a week, ensuring long-lasting, fade-resistant results.

Plus, the customizable strength means you can tailor the toning to suit your hair’s needs.

A little goes a long way to keep your blonde bright, fresh, and free of those pesky yellow tones.

Be sure to also check out the best curly hair products for straight hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for OGX on Amazon

L'Oreal Paris EverPure Purple Conditioner

L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Highlights
Neutralizes brassy tones
Hydrates and conditions
Vegan and sulfate-free

EverPure's Sulfate Free Brass Toning Purple Conditioner is a game-changer for blondes seeking to keep those cool tones intact.

It effectively neutralizes unwanted brassy orange and yellow hues while delivering deep hydration thanks to Hibiscus and nutrient-rich purple dye.

The vegan, sulfate-free formula means your hair stays healthy and vibrant without harsh chemicals.

A small caveat— the color may stain hands if you're not careful, so gloves are recommended.

For best results, use it 2-3 times a week as part of your routine.

Overall, a reliable, moisturizing choice for maintaining platinum perfection.

Be sure to also check out the best curly hair products for white hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for L'Oreal Paris EverPure Purple Conditioner on Amazon

John Frieda Violet Crush Purple Hair Toner

John Frieda Violet Crush Purple Toning Mask, Removes Brassy Tones, Smooths Damaged Hair Cuticles for Cooler, More Luminous, Salon-Fresh Blonde. Safe for Natural and Color-Treated Blonde Hair, 6 Oz
Highlights
Quick brassiness elimination
Deep conditioning benefits
Sulfate and paraben free

John Frieda's Violet Crush is a game-changer for blondes seeking quick neutralization of brassy tones.

The deep conditioning properties leave hair feeling silky, healthy, and visibly shinier after just one wash.

Plus, it's free of parabens and sulfates, making it a safer choice for frequent use.

In under a minute, it effectively knocks out brassy hues, making it perfect for those last-minute touch-ups.

Just a heads-up—overuse can leave a slight purple tint if you're not careful, and it might not work well on darker hair shades.

Overall, a must-try for anyone craving cool, vibrant blonde locks.

Be sure to also check out the best human hair for boho braids for more options! Also, here is the price history so you know exactly when to buy!

Price history for John Frieda Violet Crush on Amazon

Keracolor Purple and Gold Toning Drops

Keracolor Purple or Gold Toning Drops to Create Your Own Purple Shampoo - Mix with Any Shampoo, Conditioner or Cream Styler
Highlights
Adds ashiness effectively
Can be mixed with other products
Long-lasting color boost

The Keracolor purple toner delivers a bold, ashier hue that truly enhances cool-toned shades.

Its versatility allows you to customize your look by mixing it with other products—perfect for those who like a little creativity.

Customers love its long-lasting color boost, helping you maintain that perfect purple longer.

However, it's important to note that it can dry out hair if overused, so proper conditioning is key.

Plus, careful application is necessary to avoid uneven results, and the color may fade faster than some other toners.

Overall, a solid choice for bold hair lovers seeking an effective purple toner.

Be sure to also check out the best purple shampoo for brown hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for Keracolor Purple and Gold Toning Drops on Amazon

L'Oreal Paris Feria

L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
Highlights
Eliminates brass quickly
Adds cool tones
Conditioning formula

This ammonia-free demi-permanent toner is a game-changer for blonds struggling with brassiness.

It works quickly, thanks to high-speed technology, delivering cool, shimmering tones in as little as five minutes — perfect for busy schedules.

Its conditioning polymers leave your strands softer and shinier, making the whole process feel like a mini spa treatment.

While results can sometimes be inconsistent and the scent is a bit strong, the long-lasting effect—up to three weeks—is a real win.

Overall, a solid choice for maintaining that fresh-from-the-salon look with ease.

Be sure to also check out the best purple shampoo for curly hair for more options! Also, here is the price history so you know exactly when to buy!

Price history for L'Oreal Paris Feria on Amazon

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